Pengaruh Store Attribute terhadap Customer Experience dan Brand Loyalty

ABSTRAK Industri fashion muslim di Indonesia saat ini sedang mengalami transformasi besar yang didorong oleh beberapa tren. Seiring dengan adanya teknologi ini, media sosial sebagai tempat berekspresi diri mendorong munculnya fast mengacu pada praktik industri mana pelaku menawarkan berbagai macam produk baru konsep pergantian mode cepat dan paling disukai pasar. Penelitian bertujuan untuk mengetahui bagaimana pengaruh store attribute terhadap customer experience, brand loyalty toko Hijup. Pengumpulan data dilakukan kuesioner melibatkan 150 responden pernah mengunjungi berbelanja Hijup dalam 12 bulan terakhir. Metode Path Analysis attributes mempengaruhi experience ritel fashion. Hasil penelitian menunjukkan bahwa memiliki positif signifikan Kemudian, ditemukan juga antara loyalty. Adanya diharapkan dapat membantu retail khususnya meningkatkan mereka sehingga para peretail menciptakan loyalitas bagi konsumen mereka. Kata kunci: Store Attribute, Customer Experience, Brand Loyalty, Toko ABSTRACT The Muslim industry in is currently undergoing a major transformation shared by several trends. Along with the current technological transformation, social as place for self-expression encourages emergence of which refers to industrial practices where players offer variety new products concept rapid change and are most favored market. This study aims determine how influence on at stores. Data were collected using questionnaires involving respondents who had visited purchased stores last months. path method was conducted find out affect industry. results showed that significant positive effect Then, it also found there between research expected help players, especially increase their so retailers can create consumers. Keywords: Store. DAFTAR PUSTAKA Bıçakcıoğlu, N., Ilayda, İ., & Bayraktaroğlu, G. (2016). Antecedents outcomes love: mediating role Journal Marketing Communications, 24(8), 1–15. https://doi.org/10.1080/13527266.2016.1244108 Bilgihan, A. Gen Y online shopping: An integrated model trust, user branding. Computers Human Behavior, 61, 103–113. https://doi.org/10.1016/j.chb.2016.03.014 BRP Windstream E. (2018). Retail’s digital crossroads: race meet shopper expectations. Retrieved from https://www.windstreamenterprise.com/wp-content/uploads/2018/07/windstream-retail-pov.pdf Choi, T. (2013). Fast systems: Theories applications. Florida USA: CRC Press. Finn, (2004). A reassessment dimensionality performance: multivariate generalizability theory perspective. Retailing Consumer Services, 11(4), 235-245. http://dx.doi.org/10.1016/S0969-6989(03)00050-X Gentile, C., Spiller, Noci, (2007). How sustain experience: an overview components co-create value customer. European Management Journal, 25(5), 395-410. https://doi.org/10.1016/j.emj.2007.08.005 Ghosh, P., Tripathi, V., Kumar, (2010). expectations attributes: organized outlets India. Retail Leisure Property, 9(1), 75-87. Giddens. (2002). loyalty: Menumbuhkan mempertahankan kesetiaan pelanggan. Jakarta: Erlangga. Hartman, K. B., Spiro, R. L. (2005). Recapturing image customer-based equity: construct conceptualization. Business Research, 58(8), 1112-1120. https://doi.org/10.1016/j.jbusres.2004.01.008 Jackson, C. (2006). Driving web. DMI Review, 17(1), 62-67. https://doi.org/10.1111/j.1948-7169.2006.tb00031.x Khan, I., Hollebeek, D., Fatma, M., Islam, J. U., Arkonsuo, (2020). commitment retailing: Does age matter? 57. https://doi.org/10.1016/j.jretconser.2020.102219 Lemon, Verhoef, P. V. Understanding throughout journey. Marketing, 80(6), 69–96. https://doi.org/10.1509%2Fjm.15.0420 Lindquist, D. (1974). Meaning image. Retailing, 50(4), 29-38. Mohd-Ramly, S., Omar, N. (2017). Exploring engagement. International Distribution Management, 45(11), 1138–1158. https://doi.org/10.1108/IJRDM-04-2016-0049. Jain, R., Aagja, J., Bagdare, S. experience–a review agenda. Service Theory Practice, 27(3), 642–662. https://doi.org/10.1108/JSTP-03-2015-0064. Nikhashemi, Tarofder, K., Gaur, Haque, Effect customers’ perceived relationship Some insights Malaysia. Procedia Economics Finance, 37, 432–438. https://doi.org/10.1016/S2212-5671(16)30148-4 Machtiger, Kate. What will future look like?. Harvard Review. https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like Shaw, Ivens, Building great experience. New York: Palgrave, Macmillan Jakarta Post. Indonesia's e-commerce sales surpass India's. https://www.thejakartapost.com/news/2020/09/08/indonesias-e-commerce-sales-to-surpass-indias.html Parasuraman, A., Roggeven, Tsiros, Schlesinger, (2009). creation: Determinants, dynamics management strategies. 85(1), 31–41. https://doi.org/10.1016/j.jretai.2008.11.001. Wang, H., Ha, (2011). influencing marketing: department Fashion Management: 15(3), 326–344. doi:10.1108/13612021111151923 Williams, L., Buoye, Keiningham, Aksoy, practitioners’ Memorable experiences or frictionless experiences? Service, https://doi.org/10.1016/j.jretconser.2020.102215